Why People Aren’t Engaging With Your Content

Relatable content will always win.

You don’t need to be a world-class writer.
You just need to connect on a human level.

Here’s the truth: most content falls flat because it sounds robotic.

Writers focus on algorithms instead of actual people.

And it’s costing them:

– Readers
– Leads
– Sales

If your audience can’t see themselves in your story, they’ll scroll right past you.

They won’t hit follow.
They won’t click “buy.”
They won’t care.

Now think about the posts that make you stop scrolling.

They’re not from people flexing their success.

They’re from creators sharing struggles, lessons, and wins.

Because people don’t connect with perfection.
They connect with people.

If your content doesn’t reflect who you are, you’ll just blend into the noise.

Let’s fix that:

✅ Tell stories, not stats.

Data is helpful. But emotions drive action.

Tell us about a mistake you made.
What happened?
What did you learn?

You don’t need a dramatic story.
You need a true one.

Because people remember how you made them feel.
Not the numbers you threw at them.

Stories build trust.
And trust builds audiences.

✅ Use “you” more than “I.”

Nobody wants a monologue about your success.

They want guidance.

Say: “Here’s how you can do it” instead of “Here’s what I did.”

Ask questions that make them nod their heads:

“You feel stuck in your content, don’t you?”
“You’ve probably tried everything—and nothing’s working.”

The more they feel, the more they stick around.

✅ Write how you talk.

Would you say “implement scalable growth mechanisms” over coffee?

Didn’t think so.

Say what you’d say to a friend.
Simple. Real. Natural.

Read your post out loud.
If it doesn’t sound like you, rewrite it.

People crave conversation, not corporate memos.

✅ Show the messy middle.

Everyone loves a “before and after.”

But what about the during?

That’s where most people are stuck.

Show them the days you struggled.
The moments you almost gave up.

That’s what makes you relatable.
That’s what makes you real.

✅ Admit your flaws.

Perfection is a wall.
Flaws build bridges.

Nobody trusts someone who looks flawless 24/7.

But if you can say, “Here’s how I messed up—and what I learned,”
you instantly become more trustworthy.

We don’t learn from people who pretend to be perfect.
We learn from people who’ve failed and kept going.

✅ Speak to one person.

Write as if you’re helping a friend.

Not a crowd.
Not a niche.
One person.

Use phrases like:
“You might be wondering…”
“You’ve probably felt this before…”

It’ll make your message feel personal.
And that’s what gets people to listen.

Your content doesn’t need to be perfect.

It needs to feel like you.

When you stop trying to impress,
You start to connect.

Start writing like a human today—

And watch your audience grow tomorrow.

Let’s get relatable.

Til next time,
Andrei

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